Coffee consumption has never been higher in western communities around the globe. With the demise of the ‘smoko’ as a valid office work break, and opportunity for socialising, sharing a cup of coffee with a colleague or two is more popular than ever. Getting your company logo on a coffee mug in someone’s office or staffroom remains an effective means of traditional marketing. I remember fondly my mighty big Channel Ten coffee mug in gold and navy, which was awarded to me after accepting their television advertising sponsorship for an event I was coordinating. That massive mug stayed in my office and on my desk for many years; emblazoned with its very visible message.
Branded coffee mugs really do work. Just think about how you are holding them up to your lips to sip at your favourite brew. And how you are holding them out in front of you while you chat with colleagues and clients. Get a branded coffee mug into the hands of your customers and clients and you will benefit from the decision. Just make sure that you do your level best to make it an attractive looking coffee mug. There is nothing worse than receiving an ugly promotional gift; it sends the wrong kind of message to your market.
Traditional Marketing: Coffee Mug Branding
Traditional marketing strategies do still work if they are designed and executed cleverly and tastefully. The coffee travel mug with lid is a good idea, as it often sojourns from car to office on arrival at the firm or place of business. I always especially valued something useful like that. Coffee is sexy and so you should match it with a sexy mug. I don’t mean anything rude, but a vessel with some style. As your recipient cups their hands around your beautiful mug, which proudly bears your logo, they will associate you and your company with something pleasurable.
The aroma of good coffee is more powerful that its taste in its ability to woo over people. I like a dark coloured mug, something with depth, black, dark blue or maroon, and your company logo should contrast that in gold or something gleaming. Make a visual statement saying this is something special. Coffee is sensual, drinking a warming brew is a sensual experience; and you want to associate your business with that heady feeling. Coffee is stimulating and drinking it awakens your senses to what is around you. Coffee mug branding is a sure fire winner if done well.